SCENEARIO
Client
SCENEARIO
Year
07/18/2023
The Goal
Brand and Design Digital products that promotes self-expression.
Solution
Virtual Photo Backdrops that allow users to take photos in front of well designed backgrounds that can be set up anywhere at any time.
Services
Branding
Concept/Research
3D Modelling
3D Composing
Augmented Reality Development
Web Development
BRANDING
SCENEARIO targets young adults aged 18 - 30 through their unique and compelling Product Library. Their audience is culturally sophisticated, self-expressive and concerned with acceptance by their peer group. Bright colors and rounded shapes represent standing out and being open in a place of uniformity.
3D Modeling/ composing
The design of the Backdrops reflects the design of the logo and branding. With the consideration that it must be easily moveable and scalable for users to place the backdrops in relation to where the subject wants to get their photo taken.
AR Development
It was important for SCENEARIO to not only have static backdrops, but animated ones as well. Using Google Model Viewer, users are able to see a 3D model of the chosen backdrop to anticipate size and color to better understand where to place their model. The back drops utilizes object occlusion to place subjects in front of or behind the digital backdrop thus making the Backdrop seem as though it is actually there.
The Results
Customers can bring special backgrounds anywhere for any occasion. All of this can be enjoyed from anywhere without the user downloading an app.
